Bike culture is fragmented into sub-subcultures and it was important to reach everyone with this piece.

Created as a trailer to generate excitement for the International Bicycle Film Festival, the collage incorporates a variety of bicycle types as a bold and iconic way to communicate that idea. After shooting and editing the live action scenes, I then printed every frame on paper and got tearing.

If this doesn’t make you want to dust off the old two-wheeler, I don’t know what will!