Royal Roads University, known for supporting ambitious learners who balance education with real life, launched the “Don’t Stop” campaign to promote the idea that learning should last for a lifetime. Developed by Vancouver’s Will Creative, the month-long integrated campaign spanned digital, outdoor, and experiential platforms—encouraging the public to keep moving forward in their personal and professional growth.

As animator and compositor, I was brought on to implement Will’s campaign concept through a series of animated videos, including a brand kickoff spot and a set of looping animated videos. I combined traditional cel animation, stop motion techniques, and digital compositing to create dynamic visual narratives that echoed the campaign’s core message of momentum and continuous learning.

The campaign earned over 18 million impressions, a 73% increase in click-throughs, and a 32% year-over-year growth in impressions. It was featured in Applied Arts Magazine and praised for its originality and creative execution.